Bethlehem Burger Bar
The idea of the Bethlehem Burger Bar was a Billy Kounoupis’s gourmet burger joint in the works. The unique burger combinations would have been the marque along with the energy Billy puts into the things that he develops. His charisma can always put a smile on anyone’s face. Billy is also the owner of another already successful restaurant in the Lehigh Valley, Billy’s Downtown Diner. Billy’s Downtown Diner is known for its unique combinations of food and appearances with celebrities such as Chris Angel. After all as they say “Billy’s is no ordinary diner”.
CompanyBilly KounoupisProjectBrandingCityLehigh Valley, PA
BrandIdentity
I knew I wanted the logo for the Bethlehem Burger Bar to take on some of Billy’s personality while bringing in a new flare of simplicity and chic. I approached the design of this logo with the the idea of layering burger elements which show energy, then expanded on that concept. The icon I developed, as part of the final design, represents a few things. The icon is symbolic of the smiles Billy puts on everyone he meets, the energy Billy puts into his life, the sophisticated style of food combinations, and of course, the burger.
