Bethlehem Capital

The Bethlehem Capital logo was inspired by the old Bethlehem Steel executive club, better known as the Bethlehem Club. The Bethlehem Club, was located on New Street, in historical downtown Bethlehem, Pennsylvania. It was where the Bethlehem Steel executives hosted meetings and parties to talk big business. One of the marquee foundations of the Lehigh Valley.

CompanyBethlehem CapitalProjectBrandingCityBethlehem, PA

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Bethlehem Capital Branding, Bethlehem Capital, RobOliver3, Rob Oliver 3, Rob Oliver, Graphic Design, Advertising, Monogram, BC, Badge Logo, Bethlehem Steel Inspired, Award-Winning Designer, Branding, Brand Identity, Advertising, Brand Development, Lehigh Valley, Stationary Design, Custom Typography,

In the Bethlehem Capital logo I enfused some attributes of steel beams, subtle but strong flourishes and linear lines of old style lettering to resemble a bank note. I felt that it was best to carry on that Bethlehem Steel heritage by designing a monogram/badge logo.

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