Sin’s Fade & Shave Barbershop
Sin’s Fade & Shave Barbershop is a wholesome family barbershop that encompasses a modern atmosphere in a classic setting. This top-shelf barbershop is a little oasis among the surrounding urban barbershops. You can sum it all up with the acronym, S.H.A.R.P. (Stay • Humble • And • Remain • Professional), coined by Will Soto, the owner. Walk in, you’ll be warmly welcomed.
CompanySin's Fade & Shave BarbershopProjectBrandingCityBethlehem, PA
BrandIdentity
What makes Sin’s Fade & Shave Barbershop branding project unique is that it is a modern take on a retro styled logo. The handcrafted script was laid out to highlight the characteristics of movement, distinguished gentlemen, barber retro, and class presented in a theatrical way. To emphasize this we connected the letters “F” and “S” to resemble long, flowing hair. The rest of the Fade & Shave type was designed to resemble several iconic haircuts, including the pompadour. The details and contouring in the type helps to enhance the overall style and feel of Sin’s Fade & Shave Barbershop. To go a step further to accentuate the Sin’s Fade & Shave Barbershop brand I designed and developed a pattern to accent a wholesome branding environment.
