A 5K event on the runway of the Lehigh Valley International Airport. Runners and walkers, get your legs ready, fuel up to take-off, and help fight cancer with the American Cancer Society®. The concept behind this design was to have a layout where shouts running on a tarmac, but without showing people/person. The grunge in the layout reflects running, sweating, and putting in effort enhances that warrior spirit in the layout. Wing shaped laces were a must. They were positioned to symbolize angel wings, rather than airplane wings to sum up the cause of the 5K. All who participated would be giving a selfless gift towards helping others in need.
Silver Addy Award 2018 – American Advertising Federation of Greater Lehigh Valley
CompanyLehigh Valley International AirportProjectAdvertising Material Promo DesignCityLehigh Valley, PA